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ALUPROFF X CIRCULAR CITY WEEK

By Carina on July 14, 2022

Aluproff participated together with a number of other Danish brands in Circular City Week 2022 in New York. We were excited to experience the great interest in responsible, Danish design. And to help represent Denmark at the festival.

2005 CIRCAL på Circular City Week
AP 1100 with LED

Denmark is a pioneer in sustainable resources and the use of recycled materials. It was therefore obvious that two delegations were present during the United States’ largest festival of the circular economy: Circular City Week, which ran in New York in May.

The festival consisted of a series of events and activities with both local and international stakeholders. It focused on recycling, recycling and upcycling in interior design in particular.

Aluproff i New York
CIRCAL® aluminiummet finder som bekendt hele tiden vej til flere og flere af vores produkter, og erstatter løbende konventionelt aluminium i vores portefølje. Vi har, som du kan læse i SUSTAIN flyeren, hele 9 skinner i produktion og flere på vej. Dertil er vi i fuld sving med at udvikle mere tilbehør iGardin udstyr i genanvendte materialer

IN GREAT COMPANY

Aluproff exhibited with a number of other Danish brands at the New York Design Center. We were surrounded by beautiful furniture in recycled wood from We Do Wood and Skovby Furniture . As well as in recycled plastic from FRITZ HANSEN and SMALLrevolution . And not least of 100% Cradle to Cradle-certified products from Ege carpets , as well as refurbished electronics from Bang & Olufsen .

Danske brands i New York designcenter
Fritz Hansen i New York designcenter
Danske brands i New York designcenter
B&O i New York designcenter

REUSED MATERIALS

Our exhibition was based on the 2005 CIRCAL® curtain rail. It debuted in a new version with a higher proportion of recycled material across the entire finished product.

The rail is still made of 75% recycled aluminum from Norsk Hydro, produced exclusively with renewable energy. But it now also has plastic accessories in 100% reused nylon: End cap 4087, bracket 4034 and glider 4050.

Aluproff på Circular City Week
2005 CIRCAL i coastal blue

We brought the 2005 CIRCAL® track in the colours Black, Coastal Blue and brushed steel for the exhibition. Of course with accessories in matching colours. All part of our SUSTAIN collection of responsible products.

5001 med buk i på Circular City Week

The CIRCAL® aluminum is constantly finding its way into more and more of our products, and it continuously replaces conventional aluminium in our SUSTAIN portfolio.

We have as many as 9 tracks in production and more on the way. In addition, we are currently developing more accessories in recycled materials.

2005 CIRCAL i sort
Read more about our SUSTAIN products
Aluproff and Skovby
Download our 2021/2022 Look book
Lookbook at Circular City Week

Text and photos: Aluproff

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