WE ARE FULLY COMMITTED TO REDUCING OUR NEGATIVE IMPACT ON THE ENVIRONMENT AND TO INCREASING OUR POSITIVE CONTRIBUTION TO SUSTAINABLE DEVELOPMENT. OUR VISION IS TO CREATE A HEALTHY AND SUSTAINABLE WORKPLACE AND AT THE SAME TIME MINIMIZE OUR ENVIRONMENTAL FOOTPRINT WITH CONTINUOUS GREEN INITIATIVES. WE CALL THIS VISION “PURPOSEFUL GROWTH”.
PURPOSEFUL GROWTH SPRINGS FROM OUR CORE VALUE: RESPECT FOR PEOPLE AND THE ENVIRONMENT. TO US, PURPOSEFUL GROWTH MEANS THAT RESPECT FOR PEOPLE, BOTH WITHIN AND OUTSIDE OF ALUPROFF, AS WELL AS RESPECT FOR THE ENVIRONMENT, IS AFFECTING THE WAY WE DEVELOP, PRODUCE, SELL AND DELIVER CURTAIN SYSTEMS.
AS THE FOUNDATION FOR WORKING WITH PURPOSEFUL GROWTH, WE HAVE ADAPTED 4 OF THE UN’S 17 SUSTAINABLE DEVELOPMENT GOALS (SDGs) WHICH DIRECTLY OR INDIRECTLY SUPPORT OUR CORE BUSINESS. FOLLOWING THIS, WE HAVE DEVELOPED DETAILED ACTION PLANS FOR EACH GOAL.
AIMING FOR FULL TRANSPARENCY, THE DEVELOPMENT GOALS WILL FUNCTION AS STARTING POINTS FOR OUR ANNUAL REPORT, WHERE WE FOLLOW-UP AND EVALUATE ON OUR INITIATIVES AND ACTIONS, AND WHERE WE CREATE ACTION PLANS FOR FUTURE INITIATIVES.
WE BELIEVE THAT WE CAN MAKE A DIFFERENCE – NOT ONLY WITH REGARDS TO THE WAY INTERIOR DESIGN IS PERCEIVED, BUT ON A LARGER SCALE; WITH REGARDS TO THE PLANET WE LEAVE FUTURE GENERATIONS.
TO US, IT IS NOT A QUESTION ABOUT EITHER/OR, BUT ABOUT BOTH/AND. TO CREATE PRODUCTS WHICH ENHANCE MODERN LIFESTYLE AND AT THE SAME TIME PROMOTE SUSTAINABLE DEVELOPMENT.
NEITHER WE OR OUR SOLUTIONS CAN STAND ALONE. WE CREATE RESULTS THROUGH OTHERS. OUR PARTNERSHIPS ARE ESSENTIAL TO BRINGING OUR PURPOSE TO LIFE.
WITH AN UNCOMPROMISING APPROACH TO QUALITY, WE CREATE SUSTAINABLE, CUSTOMIZED SOLUTIONS WHICH COME TO LIFE THROUGH OTHERS WHO, WITH PASSION AND CREATIVITY, CREATE MODERN INTERIORS AND PERSONAL SPACES.
ON A DAILY BASIS OUR PURPOSE IS RESULTING IN A SERIES OF SPECIFIC ACTIONS – A GUIDE TO ENSURE COHERENCY BETWEEN PURPOSE AND ACTION:
WE DO THE RIGHT THING, TOGETHER