WE ARE FULLY COMMITTED TO REDUCING OUR NEGATIVE IMPACT ON THE ENVIRONMENT AND TO INCREASING OUR POSITIVE CONTRIBUTION TO SUSTAINABLE DEVELOPMENT. OUR VISION IS TO CREATE A HEALTHY AND SUSTAINABLE WORKPLACE AND AT THE SAME TIME MINIMIZE OUR ENVIRONMENTAL FOOTPRINT WITH CONTINUOUS GREEN INITIATIVES. WE CALL THIS VISION “PURPOSEFUL GROWTH”.
PURPOSEFUL GROWTH SPRINGS FROM OUR CORE VALUE: RESPECT FOR PEOPLE AND THE ENVIRONMENT. TO US, PURPOSEFUL GROWTH MEANS THAT RESPECT FOR PEOPLE, BOTH WITHIN AND OUTSIDE OF ALUPROFF, AS WELL AS RESPECT FOR THE ENVIRONMENT, IS AFFECTING THE WAY WE DEVELOP, PRODUCE, SELL AND DELIVER CURTAIN SYSTEMS.
AS THE FOUNDATION FOR WORKING WITH PURPOSEFUL GROWTH, WE HAVE ADAPTED 7 OF THE UN’S 17 SUSTAINABLE DEVELOPMENT GOALS (SDGs) WHICH DIRECTLY OR INDIRECTLY SUPPORT OUR CORE BUSINESS. FOLLOWING THIS, WE HAVE DEVELOPED DETAILED ACTION PLANS FOR EACH GOAL.
AIMING FOR FULL TRANSPARENCY, THE DEVELOPMENT GOALS WILL FUNCTION AS STARTING POINTS FOR OUR ANNUAL REPORT, WHERE WE FOLLOW-UP AND EVALUATE ON OUR INITIATIVES AND ACTIONS, AND WHERE WE CREATE ACTION PLANS FOR FUTURE INITIATIVES.

OUR PURPOSE

WE BELIEVE THAT WE CAN MAKE A DIFFERENCE – NOT ONLY WITH REGARDS TO THE WAY INTERIOR DESIGN IS PERCEIVED, BUT ON A LARGER SCALE; WITH REGARDS TO THE PLANET WE LEAVE FUTURE GENERATIONS.
TO US, IT IS NOT A QUESTION ABOUT EITHER/OR, BUT ABOUT BOTH/AND. TO CREATE PRODUCTS WHICH ENHANCE MODERN LIFESTYLE AND AT THE SAME TIME PROMOTE SUSTAINABLE DEVELOPMENT.
NEITHER WE OR OUR SOLUTIONS CAN STAND ALONE. WE CREATE RESULTS THROUGH OTHERS. OUR PARTNERSHIPS ARE ESSENTIAL TO BRINGING OUR PURPOSE TO LIFE.
WITH AN UNCOMPROMISING APPROACH TO QUALITY, WE CREATE SUSTAINABLE, CUSTOMIZED SOLUTIONS WHICH COME TO LIFE THROUGH OTHERS WHO, WITH PASSION AND CREATIVITY, CREATE MODERN INTERIORS AND PERSONAL SPACES.
ON A DAILY BASIS OUR PURPOSE IS RESULTING IN A SERIES OF SPECIFIC ACTIONS – A GUIDE TO ENSURE COHERENCY BETWEEN PURPOSE AND ACTION:
WE CHALLENGE OURSELVES
WE EMBRACE CHANGE
WE DO THE RIGHT THING, TOGETHER
WE ALWAYS TELL THE TRUTH
WE LEARN, WITH HUMILITY

SUSTAINABLE MANIFEST

ALUPROFF WILL

MAP AND DOCUMENT OUR SOCIAL AND ENVIRONMENTAL IMPACT.
RAISE THE STANDARDS AND REQUIREMENTS FOR OUR SUPPLIERS AND PARTNERS.
ACCELERATE OUR DIGITALIZATION IN ALL PROCESSES OF OPERATION AND PRODUCTION AND PRIORITIZE SUSTAINABILITY AT BOTH OUR STRATEGIC AND OPERATIONAL LEVELS.
AIM FOR FULL TRANSPARENCY IN THE VALUE CHAIN ​​(DOCUMENTATION AND TRACEABILITY).
OPTIMIZE OUR ENERGY CONSUMPTION / REDUCE OUR CO2 EMISSIONS / MINIMIZE OUR ENVIRONMENTAL FOOTPRINT.
PRIORITIZE AND STRENGTHEN VALUE-ADDING PARTNERSHIPS ACROSS THE VALUE CHAIN.
INSPIRE AND INFLUENCE OUR PARTNERS TOWARDS GREENER SOLUTIONS.

SUSTAINABLE DEVELOPMENT GOALS

TO BECOME A GREEN COMPANY WITH A PURPOSEFUL GROWTH, WE HAVE SELECTED 7 OF THE UN’S 17 SUSTAINABLE DEVELOPMENT GOALS (SDG), WHICH ARE DIRECTLY OR INDIRECTLY RELATED TO OUR CORE BUSINESS. USING THESE GOALS AS A STARTING POINT WE HAVE CREATED SPECIFIC ACTION PLANS FOR EACH AREA.

PEOPLE, PLANET AND PROFIT

WE ARE DEDICATED TO INTEGRATING SUSTAINABILITY IN BOTH MANAGEMENT AND OPERATION – TO MAKE SUSTAINABILITY A PART OF OUR CORE BUSINESS.
STARTING WITH 7 SUSTAINABLE WORLD GOALS WE WORK WITH A SOCALLED TRIPLE BOTTOM LINE (PEOPLE, PLANET & PROFIT), WHICH MEANS THAT WE CURRENTLY TRY TO IMPROVE BOTH OUR ECONOMIC, ENVIRONMENTAL AND SOCIAL ACTIONS, AND TO BALANCE THESE.
WITH THE VISION OF BECOMING A LEADING PROVIDER OF INNOVATIVE AND SUSTAINABLE CURTAIN SOLUTIONS, WE AIM AT MAKING SUSTAINABILITY AN INTEGRAL PART OF OUR BUSINESS MODEL.

VALUE CHAIN

SUSTAINABLE PRODUCTS, PROCESSES AND SOLUTIONS STRENGTHEN ALUPROFF BY CREATING NEW BUSINESS OPPORTUNITIES AND ADDING VALUE TO THE INDIVIDUAL MARKETS AND SEGMENTS. WHEN OUR BUSINESS MODEL IS PUT INTO PRACTICE, OUR VALUE CHAIN IS CREATED. THE VALUE CHAIN ​​IS THE RANGE OF ACTIVITIES CARRIED OUT WITH THE OBJECTIVE OF GIVING OUR PRODUCTS MAXIMUM VALUE TO CUSTOMER AND SOCIETY.
AT ALUPROFF, WE USE THE VALUE CHAIN ​​FOR RISK ANALYSIS, HEREBY IDENTIFYING POTENTIAL THREATS TO OUR BUSINESS AND THE SURROUNDING SOCIETY. THIS WAY, WE IDENTIFY RISKS THAT WE SHOULD PAY ATTENTION TO. AND WHEN WE KNOW THE ORIGINS, WE CAN INITIATE CHANGE IN THE RIGHT PLACES.
BESIDES ILLUSTRATING THE VALUE-ADDING ACTIVITIES, THE VALUE CHAIN ​​IS ALSO AN IMPORTANT TOOL FOR ENSURING COMPLIANCE AND RISK MANAGEMENT. OUR AMBITION IS TO MOVE FROM A LINEAR TO A MORE CIRCULAR ECONOMY.
CIRCULAR VALUE CHAIN

GLOSSARY

VIRGIN RAW MATERIALS:
THE RAW MATERIAL IN ITS ORIGINAL FORM
REUSED RAW MATERIALS:
RECYCLING OF SCRAP/EXCESS MATERIAL
SUPPLIERS:
SUPPLIERS OF MATERIALS
INCOMING LOGISTICS:
BUYING AND TRANSPORTING MATERIALS FROM SUPPLIERS
DEVELOPMENT:
PRODUCT DEVELOPMENT, DESIGN & INNOVATION
OPERATIONAL ACTIVITIES:
PRODUCTION, STOCK MANAGEMENT, ORDER MANAGEMENT ETC.
DISTRIBUTION:
SALES ACTIVITIES AND TRANSPORT OF FINISHED GOODS – FROM AP TO CUSTOMER.
AFTER SALES:
INSTALLATION / ASSEMBLY AND USE OF FINISHED PRODUCT
PRODUCT IN USE:
SERVICE, ADVICE, RECOMMENDED TREATMENT – AFTER ASSEMBLY
RECYCLING:
RECYCLING / UPCYCLING AFTER THE FIRST LIFE SPAN OF THE PRODUCT
SCRAP:
DISCARDING (BURNING) THE PRODUCT AFTER ITS FIRST LIFECYCLE